Dr. S. Chiranjeevi Reddy and Satish Gidugu at the launch of me.medibuddy.in, Medi Assist's portal for retail policy holders[/caption] January 29th 2016 was a monumental day for Medi Assist with the launch of me.medibuddy.in, the portal by Medi Assist aimed at retail policy holders. The MediBuddy retail portal aims at giving retail policy holders complete charge of their health benefit management and give them access to various self-help features. Dr. S Chiranjeevi Reddy, DGM of New India Assurance launched the MediBuddy portal for retail policy holders. Also present during the launch were Ms. Neerja Kapur, Regional Manager, Mr. JK Rao, Health Manager and Dr. Sunil Nakka, New India Assurance. The MediBuddy retail portal is the first portal in the country to provide retail policy holders complete access to their health benefits. Medi Assist has set another precedent in the industry.